Timberwolves 2024 playoff run

For the first time in 20 years, the Wolves were back in the Conference Finals and the vibes around the team had never been stronger. We experienced hilarious soundbites from Ant, endless highlight plays from Rudy and KAT, and the blossoming of the Naz Reid cult. Combine the city’s massive support with a subtle Prince reference and the foundation of the campaign was born. This project included OOH design and social media assets, as well as merch design.